However, if your automated emails are hastily written or poorly targeted, they’ll end up doing more harm than good. Because automated emails are both cheap and plentiful, they tend to be discounted in terms of value. If you’re going to use an email automation platform for your email marketing campaign, you’ll want to follow these important best practices first: Running ongoing email automation campaigns also gives you the potential to conduct analytics and improve for example, how many new welcome emails are you sending out? How many people respond to your first, second, and third follow-ups after an abandoned cart?Įmail automation is mostly used in marketing and sales, but it can be used in other applications (like appointment reminders or in customer service).
Any gains you receive from your automated emails are basically free. The “automated” nature of email automation means you won’t have to spend any manual effort beyond initial setup and occasional maintenance. Ultimately, this results in better brand interactions and more sales. It also helps keep your brand top-of-mind.
Setting up automated emails in response to specific triggers allows you to be in contact with your customers almost constantly. How to Choose an Email Automation Tool for Email MarketingĮmail automation is the practice of sending emails to people (usually customers) in response to specific triggers, without manual intervention.įor example, you might have a rule established to trigger whenever someone new signs up for your email newsletter when this trigger is activated, your chosen system will automatically send them a “welcome” email confirming their subscription.Įmail automation is beneficial for several reasons:.
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